example

  INTELLIGENT  ADVERTISING  

     in 3 easy steps

  

 

   example

Today, many businesses are spending less money - but achieving higher sales.  

How?  By carefully targeting exactly the right sort of customers – those who want to buy their products.

You no longer need to blow ad budgets on ridiculously expensive magazines & newspapers, or gamble on websites without the backing of a major publisher.  The secret is to use a rifle, instead of a shotgun.

That's where Haynes House Manuals come in. Bought by thousands of home owners each year, people who are serious about refurbishing and extending their properties, with money to spend.  Each of the manuals has a dedicated website where readers buy the products and services they need - the kind of stuff YOU sell.

It gets better. The cost of advertising to this high quality audience is so low that you'll only need to achieve ONE small sale in a whole YEAR to more than pay for your entire campaign !


 
           easy steps  to  boosting  your  sales   

 

1. PICK THE CUSTOMERS - who most want to buy your products 

    

Selfbuilders & home extenders

  Victorian house owners 

 

  1930s house owners  

   

 www.home-extension.co.uk    

www.Victorian-house.co.uk

    www.Thirtieshouse.co.uk

Your potential audience here is vast. There are 4.5 million Victorian & Edwardian properties

and  3 million 1930s homes in the UK, plus an estimated 100,000 home extensions built each year.

That’s a huge chunk of sales you could be missing.

A unique, high quality audience

Most websites rely on casual surfers from across the world,  traffic from Shanghai to Timbuktu.  High volumes of visitors - who are totally irrelevant to your business.  

But here, with average book sales of in excess of 5000, and growing daily, our websites receive an average of 100,000 - 150,000 quality hits per month, predominantly:- 

* Active Haynes Manual readers - homeowners & selfbuilders  looking to spend money

       *  Property professionals - architects & surveyors - responsible for specifying products & materials

2.  PICK  YOUR  AD  

                                      for each Haynes Manual website CHOOSE either:-

A PRODUCT BANNER  linked direct to your website

+ any extra text you want, 50 words max

Customers find your products via menus on the front page (and from all main pages) taking them direct to your ad in 1 click.   A highly effective product listing.

 

 £

 examples

 

 

typical size in pixels:  60 h x  468 w   (max width 600)

3 months

58

6 months

 

95

12 months

 

165

             OR

A FRONT PAGE  DISPLAY AD (or on any page you choose)

Customers can't miss your killer ad on the front page.  Buyers are only 1 click away from browsing and spending money on your website

 

 £

        examples

typical size in pixels: 

120 w x 200 h 

  or we can use banner ads

 as above

3 months

85

6 months

 

155

12 months

 

275

 

THEN DEDUCT your DISCOUNT !     - 10% for any 2  house manual websites

                                                              - 15%  for 3  house manual websites  

 

3.  EMAIL IT TO  US   -  we do the rest! 

 

    

PLACING YOUR AD COULDN'T BE SIMPLER !

             Just email your requirements to   media@home-extension.co.uk   stating your preferred type of ad for a              specific website, plus the text & images you want to use  and contact details.

                       AD COPY

If you have an existing banner or ad you want to use, simply email it to us. Otherwise email your text and any               images, and we’ll design your online ad completely free of charge. It only appears online once you’re entirely               happy with it.

INVOICES

Once your ad has appeared, we will email your invoice. Payment by Paypal is preferred, but cheques and most                other methods of payment are fine.

CONTACT                   

Any queries, please make contact !

     email    media@home-extension.co.uk

     post      ZENNOR Media (Haynes Publications),

                        Kiln House,  Duck Lane,  Ludgershall,  Aylesbury,  Bucks HP18 9XZ

     phone  01844 238866

     fax        01844 238788

 

SEE EXAMPLE BELOW from www.home-extension.co.uk

... showing how readers select products via the menu on each web page  

 

     GET STARTED  !            click here to find TRADES

SUPPLIERS of MATERIALS & SERVICES

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Builders

Concrete

Drainage

 

 

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